About Us

We're not just a store. We have a story.

In a world dominated by cookie-cutter clones the evil forces of McFashion spread it’s awful agenda throughout the universe. The masses lived in a dark and bland world of predictability and boredom. The culture had been contaminated and Individual style was nonexistent. And then Alice Hollywood brand was born - bold, loud, fun, creative, multi-faceted, subculturally diverse, Southern California lifestyle-based fashion store.


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